Questions About A Property?
Call Toll Free (855) I-SELL-RE


Our talented Realty Professionals work closely with clients to provide industry-leading market research, real-time data, exceptional service and true local real estate expertise to help you make informed and educated decisions that maximize value.


I would love the opportunity to be your Realtor.

Thinking about a new home here in Southern California? If you are interested in buying, selling, investing or just curious about Southern California real estate then you've come to the right place.

My name is Armando and I founded Primacy Real Estate in 2005 with the belief that I can provide buyers and sellers with a more innovative real estate solution and personalized experience. By utilizing the know-how gained from over 33 years of experience closing hundreds of real estate transactions with agents, builders, banks, and underwriters, I feel uniquely qualified to offer my clients a superior level of service. My mission statement is simple - Help my clients move in the right direction with their real estate investment goals, whether buying or selling their home. Read More


6107 Andy Street, Lakewood 90713

Aug 08 2016
Lakewood Estates, Area 22, Lakewood, California 90713 By Design, for Entertainment! This is what I consider a good value for your money in today’s market. Located in Area 22 and more commonly known as ‘Lakewood Estates’, this home has a lot to offer and built with entertainment in mind.
Read More

Los Altos, The Lloyd S. Whaley Story – Part One

Jul 09 2015
Another great vintage video of the era. Film Poster: Laddie McCabe Location: YouTube Date: July 9, 2015 This second video picks-up from the first clip and talks about the Whaley operation providing a more in-depth view of how these early homes were built. Our filmmaker and great story teller takes us back in time through…
Read More

Los Altos, The Nation’s First Planned Community

Jul 02 2015
A remarkable 8mm video from 1939. Film Poster: Laddie McCabe Location: YouTube Date: July 2, 2015 The video is a captivating look at an early 8mm, and now vintage film, depicting the initial development of the Los Altos Community within the city of Long Beach. According to the narrator of this film, Los Altos was…
Read More

734 Havana Ave, Alamitos Heights, Long Beach

Jan 15 2015
Alamitos Heights, Area 2, Long Beach, California 90804 A new construction custom-craftsman project I was involved with in 2006 with a client friend. Alamitos Heights is located in Area 2 within the city of Long Beach, and it is a very desirable location. When the original home first became available for sale on the MLS,…
Read More

Long Beach – Los Altos Area 34

Jan 13 2015
Los Altos This is a small cohesive family oriented community located on the East side of Long Beach, a quiet residential neighborhood.  Los Altos was originally developed in 1946 by Lloyd S. Whaley at the end of World War II to provide housing to returning military personnel after the war. “We love Los Altos”, my wife…
Read More


Jan 11 2015
For those Homeowners facing foreclosure and eviction, this section of the website will provide you with practical valuable information you can use to better prepare prior to making uneducated decisions. It is important that you learn all about the options available to you as a homeowner so a realistic and workable solution can be quickly…
Read More

Notary Acknowledgement – SB 1050

Jan 10 2015
New Notary Acknowledgement – SB 1050 All notary acknowledgements must now include the following prescribed consumer disclosure enclosed in a box at the top of each certificate: A notary public or other officer completing this certificate verifies only the identity of the individual who signed the documents, to which this certificate is attached, and not…
Read More

Relocating To The Big City

Jan 09 2015
Moving from a small town or suburb to a large city can be an intimidating proposition. Here are a few tips to help make your move as painless as possible. Research before you move. It’s important to understand the culture you’re joining. Do research online and find out about school systems, neighborhoods, parking, weather, public…
Read More

Fannie Mae vs. Freddie Mac

Jan 07 2015
For the more savvy borrowers and investors, I decided to post this comprehensive comparison chart between Fannie Mae and Freddie Mac. The chart illustrates the differences between both companies ‘loan qualifying criteria’ required of the loans they purchase. Please keep in mind that some of these lending rules are not cast in stone and those…
Read More

Are CMAs And Appraisal Reports Different?

Jan 03 2015
As an important component of the home buying or selling process, a Realtor usually creates a comprehensive market analysis or CMA to provide their client(s). Conversely, when a borrower applies for a home loan, the lender will engage an AMC (Appraisal Management Company) so they in turn can assign the appraisal request to one of…
Read More

Loan Programs For First Time Home Buyers

Jan 02 2015
Buying your first home is a huge step – financially and emotionally. The ups and downs in the real estate market and the country’s economy haven’t helped first time home buyers. There has been a lot of uncertainty in the world of real estate since the crash of 2008 but over the past year or…
Read More

Transfer Tax Disclosure Requirement

Jan 01 2015
NEW REAL ESTATE LAWS Transfer Tax Disclosure Requirement – AB 1888 Effective January 1, 2015 A new California law now in effect requires the documentary transfer tax to be included on the face of the property deed. Prior to the enactment of this new law, it was not uncommon in commercial real estate (and also…
Read More

How much is your home worth?
...get instant property value now!

Learn more about the local real estate market


You came through for me again. Thank you for closing my three duplex investment purchases, three difficult transactions with three individual and challenging seller’s, not to mention all the issues related to the condition of each of the buildings. Yet, you stayed on top of it not letting up and solving each problem as those …
T. Mores - Certified General Appraiser


Please contact us with any real estate questions you have. We look forward to working with you.

Address Info

Armando Serrano
Primacy Real Estate
2914 E. Katella Avenue, Suite 100
Orange, CA 92867
Phone: (855) I-SELL-RE (855) 473-5573
Fax: (866) 503-0344